How To Provide Remarkable Customer Service

Regardless of your industry sector or the size of your business, there is no denying that customer service can make or break a businesses success. One of the things I value most of the seven years I spent as a sales executive at an enterprise business was the customer service related training. Ironically that same business delivered their approach to customer service rather poorly. The most valuable insight they taught me, was where they dropped the ball ~ Remarkable customer service improves client retention.

Consistently delivering remarkable customer service improves brand perception. However on the flipside, many clients will abandon a brand when their customer experience (CX) doesn?t meet their expectations. Often the level of customer service that a client receives will be far more important than the product offering, the quality and even the price. So what can your business do to offer remarkable customer service, grow your client base and improve client retention?

Take Ownership

You can?t leave the customer experience up to the customer service team or department. Every employee and contractor representing your business needs to take ownership of the customer experience. The sales team, the operations department and even third party delivery and installation contractors need to live and breathe a customer-centric focus.

Lead by Example

A customer-centric business requires commitment from the CEO and management team to meet the customer?s needs. This must form the basis of the company culture and when measuring metrics of success at an executive level, brand perception and customer experience should be reported even before financials.

Choose the Customer Over Your Processes

Empower your team to make executive decisions in the best interests of meeting your customer?s expectations. Don?t let unnecessary processes or outdated policy get in between your business and an extraordinary customer experience.

Get Emotional

Every customer interaction requires an emotional connection. The sales representatives should already be all over this. However it is important to embrace every opportunity to improve your customers life, support their business objectives and leave them feeling glad that they did business with your company.

There is no room in this economy for businesses offering average customer service anymore. ?Great? is the new ?good? and for your business to improve client retention you need to deliver remarkable customer service. We invest so much time and money into attracting new clients. Let?s provide them with reasons they should come back and tell their friends.

Are any or all of these tactics already part of your approach to market? We?d love to hear examples in the comments of how your business exceeds customer expectations. What are you doing to offer remarkable customer service? Thanks for reading and?please consider sharing this post if you found it helpful and useful.

Matt Crawford is a marketing executive with an accomplished career in digital media sales. His background is in the B2B sector and he has extensive experience in retail management and hospitality. Matt has worked with national and international brands as well as small to medium enterprises to help develop effective digital marketing strategies. His down to earth approach makes it easy for businesses to communicate their objectives and consequently achieve their goals.

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Source: http://www.steamfeed.com/how-to-provide-remarkable-customer-service/

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