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There is no doubt about the fact that Pinterest is causing quite a stir on the internet. It is the fastest website in history to break the 10 million users a month mark and currently has over 26 million unique visitors.
The surprising thing about these figures is that the demographic appears to be mainly women in the 18 - 35 age bracket. Great news if you're internet based business is centred around a physical product which would appeal to this age group such as jewellery, clothing etc.
So first of all what is Pinterest all about? Pinterest describes itself as an online pinboard where you curate and share things you love but it's a bit more than that.
It's really more of a photo based social network which allows the user to create folders of photos called "Pin Boards". It is possible to pin different images gathered from the internet using the easy to use interface provided.
The experience can become highly interactive as users can "re-pin" pins to their own pin boards as well as "like" pins.
Let's investigate how to get the most out of Pinterest as an internet marketing tool . Firstly, Pinterest has now become a bit more business friendly and you can open a business account or convert an existing account.
The set up of your page is crucial to the success of your marketing effort. The first thing people will see is the "about" section. Let people know as precisely as possible who you are, what you do and above all how you can serve them. As this section is indexed by search engines, make sure you include some well researched keywords.
Pinterest allows you to upload an image and at this point you have to make a decision whether to include a suitable photograph or not. It depends what you are selling but there is truth in the saying that people buy from people so it's probably best to opt for a decent headshot of the person behind the business. Don't leave it blank whatever you do!
When setting up your boards, make sure you place the content that best sums up your ethos on the top two rows preferably in the centre. Some keywords in the description make for better searchability.
A great way to increase your follower numbers is to create some boards on topics outside the narrow confines of your business. Food, home and travel are examples of popular areas on Pinterest which will attract pinners who might not have discovered you. If you are a sole trader, this also helps to give others an insight into the personality behind the name.
Another useful tip is to include other people's content that you like next to yours. Pinterest is above all a social network so it's best not to promote yourself or your business singlemindedly. If you can become part of the Pinterest community, you will enjoy much more success.
So is it all good news with regard to Pinterest? Inevitably, there are some potential pitfalls to look out for. The biggest one concerns copyright issues. If you pin an image, it's you that runs the risk of copyright infringement. Many sites will have restrictions on how their images can be displayed.
As stated previously, too much promotion can be bad for your commercial health and could get your account closed. Follow the guide lines and you wont go far wrong.
Finally, it is extremely difficult to build a business around Pinterest alone. It is most successful when used along with other social networks and online marketing methods.
Pinterest is going through a growth spurt at the moment but it's difficult to see if this will be sustained over the long term. However, there's lots to like about this social network.
Starting a home based business to earn income online takes a significant amount of time and energy upfront to get things going. Not seeing results immediately can be discouraging and cause people to give up too early. In this article, we look at the process of starting a home based business and working through the frustrations to be there when the sales come flowing in.
Being an entrepreneur and earning multiple streams of income is a dream that many have, but in reality it does take some initial hard work to achieve this. Earning multiple streams of income is the wave of the future, and here are some tips and advice for you when you are looking for ways in which to do this for yourself.
Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.
Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."
If you want your SEO to work you now need to concentrate on appeasing Google Panda, and to do this you need to know what Google Panda's spiders/bots will be looking for. Find out here how to search engine optimise your website for the latest Google Panda algorithm, and achieve the success you deserve.
Source: http://www.content4reprint.com/internet-marketing/how-to-market-your-business-using-pinterest.htm
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